On October 16, 1869, on William Newell’s farm near Cardiff, New York, two men digging a well, hit something surprising with their shovels. What they eventually uncovered was a ten foot tall, 3,000 pound petrified man.
For years, newspapers had been featuring reports of petrified men, believed to have come into contact with water from the inside of geodes. So no one had any doubt such a thing could happen. The good people of Cardiff flocked to see the giant, took selfies to post on Instagram and tweeted out the Syracuse Daily Standard article that dubbed the giant “a new wonder.”
Of course there were a few skeptics. Among them was Dr. Boynton, a local science lecturer who assumed the find was actually a large statue of historical significance. Noteworthy geologist and paleontologist James Hall liked this theory, calling the find, “the most remarkable object yet brought to light in our country,” a quote that once added to a picture of the respected scientist became a meme netting more than 120,000 likes and 15,000 shares on Facebook.
Many theologians got excited, too, pointing to the very large man as evidence supporting the literal interpretation of Genesis 6:4, which claims there were once giants on the earth. The news commentators and bloggers had a lot to work with.
But notably absent from most “media” coverage was the assessment of Yale paleontologist Othniel Marsh who stated upon seeing the Cardiff giant, “It is of very recent origin, and a most decided humbug…” Marsh wasn’t the only one to voice such outrageous ideas, but he might as well have not said anything, for all the good it did.
Most visitors adamantly claimed there was no way they would ever believe the giant had not once been a living, breathing creature. Because once a person’s decided to believe something, it’s hard to convince them not to.
Eventually, the man behind the humbuggery did confess. Cigar manufacturer, dedicated atheist, and cousin to Mr. Newell, George Hull admitted to having the statue commissioned and buried after engaging in a debate with a Methodist preacher over the literal interpretation of Genesis 6:4. He really just wanted to say, “Gotcha!”
As a bonus, he also made a pretty penny off his share in the scheme eventually selling his interest for nearly a half million adjusted 2017 dollars. He definitely fooled a lot of people and certainly supported the point that those who set out to make a point by fooling a lot of people, are kind of big jerkfaces.
Seriously, it was ALL OVER social media. #HumbugHull #CardiffCon #GiantJerkface.
But I do think, unwittingly, Hull made another point, too. Because his giant was the fakest fake news of the day. That’s right, folks. We’ve ALWAYS had fake news. Just like we’ve ALWAYS had biased news. Because none of us, members of the media included, lives in a vacuum. Our experiences, our intentions, and our personalities, whether individual or institutional, all serve to inform our biases.
The media attention given to the Cardiff Giant rarely included expert voices that contradicted the sensational because sensational sells and improves SEO as its shared widely across platforms evidently designed to make otherwise reasonable and more or less kind-hearted people seem completely insane. So media outlets use (among other tactics) carefully worded headlines, precisely cut-off quotes, and selective expert interviews to make that happen.
So how do we combat this? First, I think we would all benefit from a deep breath. Then, the next time you think about clicking “share,” take a minute to analyze three things:
- The bias of the source (and, yes, there is one, see the previous paragraph)
- Your goal in sharing the piece (if it’s either to taunt or to yell, “Gotcha!” it’s possible you should reconsider)
- Whether or not the piece will further civil discourse (or whether you’re just behaving like kind of a jerkface).
I don’t mean to sound like I’m coming off heavy-handed here, though I admit that’s exactly what I’m doing. I don’t deny that I have an agenda. I want my social media feeds to be kinder, more civil places today than they were yesterday. I want to have informed conversations with informed adults who don’t always agree with me, but whose opinions are interesting and worth giving some serious consideration. And I want the media to stop reporting about how biased the media is, because, frankly, that’s super old news.
So I hope you’ll remember George Hull and the Cardiff Giant and give some thought to my terribly biased interpretation of the way we should view his story. I hope, too, that at some point you will begin to question the authority of a history blogger who insists that #GiantJerkface was trending on Twitter in 1869. And, last but not least, I hope you are careful to avoid contact with geode water (which I think sells for $7 a bottle at Whole Foods), because I’d hate to see you get petrified, and I read somewhere that can happen.