In July of 1855, American essayist, poet, and all-around deep thinker Ralph Waldo Emerson picked up a book that some young upstart found the courage to send him unsolicited. The book, a somewhat pretentious collection of poetry self-published by an unidentified author, was called Leaves of Grass. Miraculously, the presumably quite busy Emerson opened the book.
He loved it. He searched the publication information and discovered the name of the copyright holder. Then he sat down to write to Walt Whitman. The letter is encouraging and poetic and Whitman had to be pretty psyched to receive it because up until then the reviews of his book hadn’t been especially kind.
Next Whitman did what any author would probably do. He sent the letter to a contact at the New York Tribune. When he later printed a second edition of Leaves of Grass, he included the letter as an appendix. Just to make sure no one could miss it, Whitman also placed the tiny excerpt, “‘I greet you at the beginning of a great career’—R. W. Emerson” right on the spine.
This was probably the first example of the now ubiquitous book blurb. Just about every book you pick up off the shelf at your friendly neighborhood bookstore has at least one on the cover. There’s often even a page or two of them in the front of the books of established or well-connected authors.
They also grace the top of every description on Amazon, where you’ll find them listed along with the label: “#1 Amazon Bestseller in Lesbian Clown Self-help Literature.”
And that’s how you know the author is much better at playing the Amazon marketing game than I am. I’m hopeless. Also probably not writing in the correct category to achieve such a claim to fame.
But I do have a blurb on my cover and atop my book description. A few years ago I attended a writers conference in Arkansas and was lucky enough to get to talk with keynote speak and New York Times bestselling history writer Jeff Guinn. If you haven’t read his books, you should check them out. They’re well-researched, accessible, and fascinating—everything a great history book should be.
It was with trepidation that this upstart approached Mr. Guinn to ask for his opinion on her book. Fortunately, like Emerson, he was incredibly gracious and despite a busy schedule (filming for an upcoming documentary on Jonestown for Sundance TV), he agreed to take a look. About a week after I sent him the manuscript, the Jeff Guinn sent me this:
“Quality fiction and real history make a great match, and Sarah Angleton’s Gentleman of Misfortune offers the best of both. This is an engaging story with surprises on every page.”
—Jeff Guinn, New York Times bestselling author of The Last Gunfight and Manson
And that’s when I fainted.
Okay, I didn’t really faint, but my response was definitely a little undignified. Next I did what any author probably would. I sent the blurb off to my cover artist. And if I’d had any connections to major news outlets, I’d have probably sent it to them, too.
I know not everyone loves blurbs. Some in the publishing industry complain they’ve become so common they’re basically meaningless. Some readers ignore them. I don’t think a blurb alone would ever make me decide to read a book, but personally I like them. Knowing that someone whose work I have enjoyed or respected thought enough of a book to allow their name to be associated with it is something I find compelling.
I’m so grateful to Mr. Guinn and to the handful of other authors who offered lovely words about Gentleman of Misfortune. Each of them also has produced great works that I hope readers of my book will look up if they’re unfamiliar with them. I’m grateful to be even a small part of a generous industry full of Emersons willing to help out their emerging fellows.
So, what about you? Do book blurbs make any difference to you?