It’s been kind of a rough week here in the United States. Anxieties are running high as we wait for the final results of what looks to be an incredibly tight hot mess of a presidential election between one guy that half the nation finds terrifying and another guy that the other half of the nation finds terrifying. I don’t think it’s much of a stretch to say we’re all a little stressed out.
So, I want to take a moment to harken back to a time sixty years or so ago when a political movement of critical importance took the country by storm and caused the well-informed citizens of the United States to scratch our heads and in one more or less unified voice, say, “Wait, what?”
I refer, of course, to the great cause of the Society for Indecency to Naked Animals (SINA), which actually traces its roots back even further to a man named G. Clifford Prout, Sr. who was tired of seeing indecency in the fields and backyards full of frolicking, naked pets, livestock, and wild animals.
It was in May of 1959 when G. Clifford Prout, Jr. finally broke into the mainstream to continue the important work his father had begun, with an appearance on the Today Show on NBC. There he explained that SINA was pushing for the clothing of “any dog, cat, horse, or cow that stands higher than four inches or longer than six inches,” and touted the SINA slogans: “Decency today means morality tomorrow” and my personal favorite, “A nude horse is a rude horse.”
The American media was intrigued, and so was the public. Prout worked for several years to spread the message that to allow naked animals to run amok, causing all manner of accidents as motorists become distracted by fields of naked cows and bulls, was not only irresponsible, but immoral.
Based in New York, SINA gained momentum, claiming branch offices in Chicago, St. Louis, San Francisco, and even London. Anyone could join as long as they desired to decently clothe their pets, and if they could get away with it, their neighbor’s pets, too. The organization would not accept money, however, because Prout was independently wealthy and the bylaws disallowed it.
Of course, good journalism is hard work rarely done, and so it took a while for anyone to uncover the fact that G. Clifford Prout, Jr. was less nutter than fictional. He was a character portrayed by actor, writer, and director Buck Henry and created by hoaxter and mockumentary filmmaker Alan Abel who played the part of SINA’a vice president Bruce Spencer.
After CBS aired an interview with Prout, conducted by America’s most trusted newsman Walter Cronkite, in which Cronkite displayed amazing fortitude by not laughing out loud at his ridiculous guest, some members of the crew put two and two together. They recognized Henry, who at the time, actually worked at CBS. Cronkite was furious, but word was out.
Time broke the story of the hoax shortly after that in 1963, the animals took off their pants, and everyone (except Walter Cronkite) had a good laugh about it.
SINA was one of the most successful hoaxes Abel ever pulled off, though far from the only one. He was the man behind Omar’s School for Beggars, Euthanasia Cruises, Ltd., and a mass coordinated fainting episode that briefly cleared the audience from a taping of The Phil Donahue Show. He even made a fake run for Congress on the platform of selling ambassadorships, infusing the water in the drinking fountains in the senate with truth serum, and eliminating Wednesday to create a four-day work week. Actually, I’m in favor of at least one of those.
If he hadn’t passed away in 2018, I might assume he was behind the cluster that is the 2020 presidential election, too. At least I kind of hope it’s a hoax. That sure would make the journalists mad, but I’d probably laugh. Because this is seriously as ridiculous as insisting that horses wear pants.