In November of 1493, intrepid Italian Christopher Columbus ruined pizza when, on his second voyage to the New World, he discovered piña de Indes, or Indian pine, which the Carib people called ananas, because it’s not a pinecone and they lived nowhere near India.
What he found was a spiky headed fruit that Spanish historian Gonzalo Fernandez de Oviedo y Valdes, writing in 1513, called “the most beautiful fruit of any of the fruits I have seen” and what today we know (thanks in part to Columbus) as the pineapple.
Sugar hungry Europeans generally thought this discovery was pretty neat, and almost immediately they began attempting to cultivate the pineapple a little closer to home. That proved pretty tough, because a tropical climate is something Europe definitely doesn’t have.
It was the Dutch that discovered the trick first, probably because the Dutch West Indies Company had a stranglehold on the pineapple importation business. And it may have been economist and businessman Pieter de la Court who, by the late 17th century, did it best in his innovative hot house that kept the soil and air temperatures in the range most conducive to pineapple cultivation.
Of course De la Court is remembered today not so much for his pineapple cultivating prowess, but rather for his writings in support of a thriving free market and his general disdain for the Caribbean shipping monopoly held by the Dutch West Indies Company. It seems likely then that he may have succeeded with the pineapple out of spite.
Coincidentally, I assume spite is the same reason otherwise seemingly reasonable people sprinkle pizza with a fruit described by 17th century English Botanist John Parkinson as tasting “as if Rosewater, wine, and sugar were mixed together.”
I admit pineapple is not my favorite fruit. It’s fine for garnishing fruity drinks when you’ve run out of cocktail umbrellas, but I just find it too sweet unless it’s cut with something a little less cloying. And no, I don’t mean tomato sauce, cheese, and ham. Yuck.
Actually, I think early pineapple enthusiasts in both Europe and America of the 18th and 19th centuries might have been on to something when they tended to see the pineapple as more decorative than consumable. Importing the perishable tropical fruit from the Caribbean was costly, often prohibitively so. If a host could get his hands on one to place in the middle of an elegant table display, it was sure to impress.
The pineapple then became a symbol of hospitality, gracing not only table displays, but also frequently as a feature of art and design. And if the Internet’s favorite pineapple rumor can be believed, the fruit was even available to rent for a special occasion, only to be later sold to the extremely wealthy who could actually afford to eat it.
By the early 1900s, James Dole had come along and begun his Hawaiian Pineapple Company (later the Dole Fruit Company), which soon made canned pineapple widely available, for a long time supplying more than 75% of the world’s pineapple needs. And now it’s so easy to get hold of, we even put it on pizza. Just to be clear, by we, I mean people who evidently have no taste buds and who are definitely not me.
So really maybe James Dole should get the blame. I suppose I can let Columbus off the hook for this one.